Online marketing changes quickly when it comes to web portals

Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines …

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This year will be the year of bounce rates

There are a few basic things to keep in mind when formatting your website for top Google placement. Placing a brand name in the evoked sets of consumers may be the primary goal of a marketing message. Google explicitly states they don't have a duplicate content penalty - but they do …

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Follow the best practices outlined herein for Google algorithms

You need to make more use of your unique selling point and brand identity than ever before. These five solutions will fix most cases of keyword cannibalization, but if you manage an ecommerce website, you should be particularly careful to note how your CMS separates products with variable sizes and …

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