Manual actions for structured markup mistakes

Reviews, of course, have become such a popular form of content sharing that they?ve become foundational to building a business?s reputation and crucial as ranking signals for local search. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than …

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Online marketing changes quickly when it comes to web portals

Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines …

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We're searching in different ways today

SEO is simply the process of getting website traffic from "free" or "organic" search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. For a potential customer who …

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