This difference may seem small, but it's made the entire concept of keyword density –once an essential component of keyword optimization – practically obsolete. Optimizing performance, however, is a continuous process. Your site will never be fast enough because there's always more to improve. One of the jewels in the crown …

Links on your page maybe internal-pointing to other pages on your site-or external-leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about …

Too many people took advantage of this, syndicating poorly written, keyword-stuffed fluff, and Google took notice. Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple …